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Can Social Business Be Bullied In?
Being a Social Business is important to you, dammit. Why can’t everyone just see that and do what they’re supposed to? It would all be so much simpler if everyone could just know how important this is...
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5 Impacts of Social Business on Culture
Ok, I’m guessing most of us here are generally pretty comfortable using the kind of digital tools that make up the social business toolkit. For many of us we’re quite happy talking and collaborating...
View ArticleThe Importance of Emotional Support In Social Business
In my opinion there are greater possibilities for using social media and communities within your organisation than their are in more traditional social networks such as Facebook and Twitter. However...
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How To Translate Social Business Into Bottom Line Results
Social Business, and indeed social media in general, often struggles to prove its worth in tangible terms. I’m talking dollars and cents here. Without that clear and visible ROI it will always...
View ArticleCan You Prove The ROI of Social Business?
Earlier this month I wrote about some new research by Deloitte that aimed to provide a clear link between your organisations primary objectives, and your social business efforts. Nevertheless, many...
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What’s your burning platform?
Why do you start down the road of becoming a social business? What exactly is it that prompts you on that path? Some may do it to keep up with what appears fashionable. Others may have been cajoled...
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Culture of Social Business: The Story of a Balloon
On Oct 18, I presented at the Media Bistro’s Social Media Marketing Boot Camp on “Creating and Sustaining a Culture of Social Business.” In this presentation, I described how important it is for...
View ArticleNew IBM Study On Social Business Adoption
Social business, and indeed social media as a whole, often struggles to achieve the results it should do. Research earlier this year found that just 13% of IT professionals thought their internal...
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DATA: Social Media is Changing Leadership
Jamie Notter and I surveyed 505 individuals about social media and leadership, as part of ongoing research related to the concepts in our book Humanize: How People-centric Organizations Succeed in a...
View ArticleIs Culture Slowly Killing Your Organization?
Let’s consider one simple scenario which would occur in any organisation. We have the company handbook, published by the management as a rulebook by which staff are expected to refer and abide....
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The Role Of the Social Business Champion In Scaling Social Media
Cracking social media at scale is such a crucial piece of the puzzle to get right when it comes to social business transformation. Enterprise Social CRM platform Sprinklr recently published an eBook on...
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Five Essential Qualities of a Social Business Champion
Recently I wrote about the crucial role the Social Business Champion plays in scaling social media, and discussed some of the things that they do. But what kind of person do they have to be? As ‘Social...
View ArticleUsing Social Business To Manage by Walking Around
Management by walking around (MBWA) is not a new concept. First popularised way back in 1982 by Tom Peters and Robert Waterman in their book In Search of Excellence, it is a disarmingly simple...
View ArticlePeople As A Service
These days everything, it seems, is something-as-a-service. Software as a service has become familiar. We use web mail like Gmail, online CRM like Salesforce.com and tools like Quickbooks to mange...
View ArticleNew Social Business Report Looks At The State of the Industry In 2013
Each year Jane McConnell produces a report looking at Digital Workplace Trends. The 2013 edition was released recently and provides an interesting insight into the state of social business today. The...
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Altimeter Report: 66% of Companies Cannot Link Social To Business Goals
Traveling from London to San Francisco recently, I had a lot of time to catch up on my reading. I spent a good hour somewhere over the Atlantic reviewing an excellent new report from from Altimeter...
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Why Are Some Companies Still Afraid Of Social Media?
I met up up with a friend recently who joined a large well known company a little while ago. Because both the company and my friend are well known, I won’t go into specifics for obvious reasons. When I...
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Community Managers Can Make Or Break Social Business Adoption
When people think of Community Manager responsibilities they typically think of someone that manages the company’s Facebook page, Twitter account, Google+ Page, Instagram account…and any other social...
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Why Your Company Needs A Social Business Strategy
So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a...
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Driving Innovation with Advanced Social Intelligence
With the exponential growth of social media networks most businesses, and particularly their marketing teams, appreciate the power these channels provide. However, the views many have on social media...
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